#4 Inspire Interview Series – FLORA BEVERLEY – SCIENCE MEDIA & PR for Royal College of Obstetricians and Gynaecologists & FITNESS INFLUENCER

Welcome back to the fourth installment in the Inspire Interview Series! This installment has the longest title EVER but I didn’t want to short-sell the formidable multi-talent of today’s interviewee…!

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Photo by Tirachard Kumtanom on Pexels.com

It’s been so exciting to talk to a range of amazing people who are all doing incredible work in varied fields… and naturally a running theme through these interviews is also how they balance their drive to achieve with taking care of themselves physically and mentally. (If you’ve missed any, do check back on Kris Pace, KOBOX brand director, Venetia Falconer, TV Presenter, blogger & influencer and Leyla Cooper, Founder & CEO of Pretty Athletic).

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Photo credit: Flora Beverley – http://www.foodfitnessflora.blog

Today’s Q&A is a pretty cool one because I think it manages to COMPLETELY bust some myths about social media influencers not being smart, and ‘smart’ or academic people not being able to be social media savvy or sporty… plus I found out we shared some work icons which is always fun… so over to the lovely Flora Beverley! (Links to all of her social media channels are down below).

Do what you love ALWAYS, but be sensible. Money is needed to survive, but if your way of money stops you doing what you love, try doing something else. No experience is a wasted experience – I worked in advertising, catering, in a museum, events and social media. All of them have helped me get to where I am today!
Flora Beverley, Science PR & Media at Royal College of Obstetricians, Fitness Blogger & Social Media Influencer

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Photo credit: Flora Beverley, Flora’s Twitter Profile

B: So people may recognise you from your instagram and know you as a fitness blogger – but please can you tell us a bit about your ‘day job’, it sounds like an amazing career that a lot of people don’t even know is out there!

F: I work in Science media at the Royal College of Obstetricians and Gynaecologists, so I act as the go-between between scientists and the press. It’s our job to make sure journalists understand the science behind a health story and translate science stories into lay english. We also make sure important research makes its way to the press without being misinterpreted! I also co-run the college’s twitter account so we always have a good online presence.

B: How did you get into science media and discover this was what you wanted to do?

F: I always knew I wanted to do something sciencey that wasn’t just research, as I always loved the arts too. Research is a little dry for me, but science media means I’m always reading the latest research but get to use my creative writing skills to translate it into English. I also obviously love social media, so it’s nice to be able to use my hard-earned social media expertise to advise organisations where social media is not the primary focus but where it is still useful to have. I knew this was the sort of job I wanted from second year at uni, but I didn’t know it actually existed until I applied to and got my first job in science comms!

B: Is it ever a struggle to juggle a full time job with your blogging?

F: I absolutely did over the first 8 months or so. That’s why recently I’ve cut down to 25h a week rather than 35h. I found myself working 8am – 10pm 7 days a week without much rest, which burned me out pretty fast. You can love your jobs all you like, but everyone needs rest! At 25h a week I am able to do 1.5 days extra of blogging. I think I actually work harder on 25h per week and am more productive in both jobs, so it’s definitely a better balance of both. I now also schedule in social media-free days every other week or so, otherwise I’d go mad! It’s hard to take time off when you’re both self-employed and employed by an organisation. [You can also read Flora’s blog post here about staying healthy while working an office job].

B: Do you have any advice for people looking to work in a similar field?

F: I’ve actually written about it on my blog a little. It’s all about showing that you’re interested in science communications and know why it’s so important. A science degree and writing experience are both useful, as a lot of it is translating science jargon to plain English.

B: Can you describe a (working) day in the life of Flora Beverley?!

F: I actually have an entire YouTube video on this! It’s my latest vid 🙂
Tends to go: 7am workout, 8:30am work, 4:30pm work ends, 5:30pm event of some variety. 10pm bed time!

B: What has been the most challenging part of getting to where you are now?

F: Keeping on the track of what I think is best for me. There is a lot of ‘advice’ coming from all directions – parents, friends, my agency – but I’ve found that sticking true to what I enjoy, more than anything, has kept me pretty happy!

B: What are your career goals for the next five years?

Whilst I think that doing pretty much everything I’ve enjoyed over the last few years has been wonderful, as I grow in all the fields I’m in, I think there’ll come a point when I have to decide what I want to specialise in. I’ve always been the sort of person who has managed to fit in literally everything I want to do, but I think there’s a point people reach where it’s in their best interest to cut loose various things so instead of doing 10 things not very well, you choose your favourite 3 and do them 110%. That’ll be a really difficult decision for me, but also I don’t think anything is final, and if it doesn’t work out I can always change my mind. That’s the only thing stopping me panic!

B: Any big misconceptions about the work you do, either your blogging and influencer work or your day job?

F: It’s funny actually – when I speak to older people, they seem way more interested in my work in science media. I think they think that I can’t be that clever if I’m a blogger. When I speak to my generation, everyone’s super interested in the work I do as a blogger, and saying I also work in science media seems to turn them off, like working 2 jobsmeans that I’m not good enough to work full time in social media. Maybe not misconceptions, but definitely preconceptions!

B: You’re always super active and super healthy – do you feel like this positively impacts your work?

F: Yes absolutely – when I lapse a little on the health or exercise front I feel my concentration and mood slipping. Exercise keeps me energetic and good food keeps me alert and happy.

B: What advice would you give to someone trying to figure out what they want to do?

F: Do what you love ALWAYS, but be sensible. Money is needed to survive, but if your way of money stops you doing what you love, try doing something else. No experience is a wasted experience – I worked in advertising, catering, in a museum, events and social media. All of them have helped me get to where I am today!

B: Have you made any mistakes along the way to where you are today and what have you learned from them, if so?

For sure, but I look forward to making plenty of mistakes in the future too. I think I’ve learned to always stay true to myself – even if something ends up being a mistake, if you know you did it for the right reasons, that’s not a problem!

B: What does ‘success’ mean to you?

F: Happiness and family. But I think the meaning can change over time. I think I’m successful now, but if I was in the same position in 8 years time, I would think of myself as unsuccessful – it’s a moving target!
B: Best and worst career advice you’ve ever been given?

F: Best: Don’t listen to what others want you to do. You do you. (I’m yet to fully live by this, but I’m moving in the right direction!)

Worst: Get a job that pays well. I’ve got a job that pays, but it hardly pays WELL comparatively. But I love it and I’m happy, and it’s enough for me to live. That’s all you need!

B: Do you have a role model or mentor you look to for career inspiration?
F: My friend had a job that she loved until a staffing change made her miserable. Instead of grinning and bearing it, she got up and left. I like to think that if I stopped enjoying what I did, I’d have the confidence to quit and move on. My boyfriend is a huge inspiration – he’s gone through 3 pretty drastic career changes (drummer to gardener to academic) and has never been happier. I think for me these two people are role models for me as I would never want to be someone stuck doing something I hate and hating on others for enjoying themselves.

B: Who are your fave work and fitness icons?

F: Emma Watson and some journalists, such as Stevie Martin, Dolly Alderton, Pandora Sykes etc – all role models in general!
Fitness icons – anyone who really has a passion and chases it. I like people who do a lot of things! Oenone Forbat, Gemita Samarra and Sophie Hellyer spring to mind!

B: Can you describe your weekly fitness routine? I just have to ask, because your abs though…!!!!

F: Also wrote a blog post on this! I tend to box, run and do HIIT around 5h a week. I don’t overdo it!
***Quickfire Round***

Fave workout?
Boxing! Or horse riding, if you count that 🙂

Nut butter or avocado?
Avo
Brian Cox or Richard Attenborough?
Brian Cox – unless you mean David Attenborough, in which case he always wins.
I did mean David Attenborough haha sorry, I think I had the Santa Claus actor on the brain as I only just learned they were related…?! Fail!

Massage or facial?
Massage

Nature or nurture?
Nurture

Talent or hustle?
Hustle

Chocolate or cheese?
Chocolate

You’re doing cardio: podcast or playlist?
Podcast

Chick flick or thriller?
Thriller

Best brunch spot in London?
The lighterman
It’s your last EVER meal of your life. What do you order/make?
Pad Thai, G&T and cinnamon oatmeal cookies to finish

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Photo by Lisa Fotios on Pexels.com

Thanks so much for all your insights Flora! If you’re not already, follow her on instagram @foodfitnessflora, facebook here, check out her blog, her twitter, and youtube channel for more! She also has a Personal Q&A video live if there’s anything else you wanna know!

Doing these Q&As has been such a fun process for me as well as people reading and requesting interviews, as I get to learn about jobs I’d never even known about growing up!

Hope you’re all able to check back soon as we have more exciting jobs coming up… it literally makes me want to live several lifetimes so I can try everything!

Until next time…

B xoxo

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