#1 Inspire Interview Series – KRIS PACE, BRAND DIRECTOR of KOBOX

Welcome to the first in this series of Inspire Interviews! These will be permanently available on the careers section of this site, which I’m currently expanding so keep your eyes peeled…

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It’s no secret how much I love KOBOX and their awesome Brand Director, Kris Pace  has generously agreed to answer some questions for us today on all things work, fitness, boxing, branding and a cheeky quickfire round!

It’s always really interesting to go behind the scenes of our favourite brands and companies, as I think so many people aspire to work for places they can be proud of doing what they love.

Don’t get yourself into a position where you’re representing someone or something you don’t care about, because anyone you meet will see right through it. Genuine passion goes so far in this world, and if you’re proud of and fervid about who or what you’re representing, you won’t go far wrong. If you don’t believe in what you’re showcasing to the world, you don’t deserve to be doing it. – Kris Pace, KOBOX Brand Director.

Kris, as mentioned above, is KOBOX’s Brand Director, and formerly worked for Men’s Health. In addition to being a boxing badass (check out his instagram here) he’s doing an incredible work for a boutique fitness concept that has shaken London up a storm, with celebrity fans including supermodel Jourdan Dunn, singers Cheryl Cole and Ellie Goulding, Pussycat Doll Ashley Roberts, Made in Chelsea stars JP, Jess Woodley Oliver Proudlock and more.

We touch on this in the interview, but KOBOX really does change lives, and so it’s no wonder the ‘fight club meets nightclub’ has been a roaring success. While KOBOX’s brand is amazing, clearly part of what makes it so incredible is it’s so much MORE than a brand, there’s a real sense of this KOBOX community that they’ve built, and as Kris says below there’s a sense of pride in everyone working there in getting to contribute to something bigger… so let’s dig in to chatting with Kris and find out his secrets to work success, how he ended up this amazing role, and his sport and fitness approach… Plus find out which KOBOX instructors he’d rather hug, marry and waterballoon…!

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B: Can you tell us a little bit about how you came to be Kobox’s Brand Director – did you always know this was the kind of work you wanted to do?

K: I met Shane and Ian Streetz when I worked for Men’s Health magazine. The team there wanted to do a 12-week body transformation, through boxing, for a feature. Whilst working there, we’d all heard a lot of good stuff about KOBOX, so we went down to see what it was like, and we knew instantly it was the right place to host the transformation…

Once the feature had finished, I’d loved being there so much that I kept going back, both to train and to socialise. The business was growing rapidly, and the Brand Director role was formed about 6 months later. I jumped at the chance, and the rest is history…

B: Can you describe a (working) day in the life for you at Kobox HQ?

K: Everything and anything can happen in typical day at KOBOX. There are so many variables at a boxing club, you simply have to be on top of everything. My day can vary from cleaning the office and serving protein shakes to conceiving and executing authentic online content or meeting people to further expand one of many sides of the business. But, for definite, the main stream of consciousness for every single employee at KOBOX, daily, is to make sure we’re giving people the best 50 minutes of their day when they come in to take a class.

B: Have you always been passionate about fitness?

K: Sport, all my life. Fitness, all my adult life. I think naturally I like to try new things, and test myself in new waters. I’ve body-built, gone super heavy but then also gone super slim for a triathlon, then tried my hand at boxing… it’s important to see what you’re made of.

B: What advice would you give to someone looking to go into branding/marketing roles?

K: Don’t get yourself into a position where you’re representing someone or something you don’t care about, because anyone you meet will see right through it. Genuine passion goes so far in this world, and if you’re proud of and fervid about who or what you’re representing, you won’t go far wrong. If you don’t believe in what you’re showcasing to the world, you don’t deserve to be doing it.

B: Have you made any mistakes along the way to where you are today and what have you learned from them, if so?

K: Of course, many. I learn something every single day, and I’d never want that to change.

Whether it’s something that has differed from your expectations; something you attested to but it turned out otherwise; or even if it’s something that you’re proved right on, you learn every time. You can’t predict the future, but you can take note and not make the same mistake twice.  

B: What are the best and worst bits of your job? Any top challenges and/or achievements?

K: Genuinely, there are too many best bits to choose from. I get to walk into KOBOX every day, which is a place I fell in love with before I worked there. But to name a few? The team, the ambition, the classes themselves and the difference they make to people’s lives – which is extraordinary, and I feel privileged to be a part of that.

Worse bit? Sloane Square’s on the District Line, which is, without doubt, the most lamentable tube line ever made. Ever. I never moan about it, though. Ask anyone…

B: Do you do KOBOX workouts yourself or do you like to mix up your regime? Any favourite ways to train?

K: If I’m honest, I wish I had more time to do class. It’s tricky for me to pick a class time and stick to it, as my day can change at the drop of a hat. But I love Core Day!

Away from class, I like to lift weights, but with a circuit/HIIT element to it… I’ve started to round up the trainers to participate, which helps with the old wilting willpower!

B: Best and worst career advice you’ve ever been given?

K: Best: Trust your gut.

Worst: Tailor yourself to the role.

B: Do you have a role model or mentor you look to for career inspiration?

K: I wouldn’t say one in particular. A lot of people are full of hot air, but there are also people who talk a lot of sense. Pick attentively what ‘words of wisdom’ you take with you.

B: Who are your fave fitness icons?

K: Eric ‘The King’ Cantona. My all-time sporting hero, but not necessarily a fitness icon. It’s hard to look past Rich Froning in that sense – what he’s achieved is incredible. I think he now defines modern-day fitness.  

B: And finally, what does ‘success’ mean to you?

K: Retiring when I’m 35.

Joke. Building something that will outlast you.

B: Bonus question: which Kobox instructor would you least like to get in a ring with and why?!

Any of them, they’d all batter me in the ring.

**Quickfire Round**

Fave combo on the heavy bags:

2. 2. 2. 2. 2. 2…

Eggs or oats?

Oats.

Burpee or bear crawl?

Neither, they’re both grim.

Nature or nurture?

Nurture. It’s the only thing we have control over.

Talent or hustle?

Hustle.

The best KOBOX shake on the menu?

Peanut Uppercut. Or the Suckerpunch (just because I named it).

Chocolate or cheese?

Chocolate.

Boxing or MMA?

Boxing.

You have to hug, marry and water-balloon 3 kobox instructors – which ones do you choose?! 😉

Hug: Ollie. Who doesn’t want to cuddle the #BrownBear?

Marry: Maciela. She’s just awesome.

Water-Balloon: Ian Streetz. He wins at everything and I’ve had enough of it.

Fave movie:

Rockstar.

It’s your last EVER meal of your life. What do you order/make?

A proper, old-school Indian. Not one of these fancy new ones.

Thanks so much Kris for answering all of these questions and sharing your work and fitness insights! You can find Kris on instagram here, and all things KOBOX here. Keep an eye out for the next Inspire Interview coming soon!

B xox

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